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So Many Emails - How to Optimize?

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  The first thing that most people do before they get out of bed in the morning is reach for their phone and check their email. On average, people are spending about two and a half hours on email and receive over 100 emails per day. So, what does this mean for marketers and how can email marketing be strategically optimized to drive engagement? This week, we’ve listed a few ways to cut through the noise of email marketing competition. 1)     A/B Testing a.       A/B testing allows marketers to test certain variables for future email optimization and positive performance. Most popular A/B tests include variable such as subject line, content, and deployment times. For example, three emails with the same visual content could be tested for best subject line performance. Emails A (15% of opt-ins) and B (15% of opt-ins) would be split evenly with different subject lines. Email C (70% of opt-ins) would receive the subject line from the winner ...
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Let's Get Social

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In today’s social marketing universe, the landscape is always changing. However, the foundation of modern social media marketing always leans toward the delivery of content. As the social media landscape evolves, this means that the creators behind the content have to continue to push the boundaries when it comes to creating high-quality images and videos, if they want to remain at the forefront of their industry. But what makes users pause at an influencer’s, creator’s, or brand’s content, and eventually become engagers? Lucky you, I’ve rounded up five key social media content trends that will have your followers and prospective followers taking a double look. 1)      Unfiltered content – highlighting authenticity a.       Contrived content is no longer the way to go! Engagers, especially Gen-Z, are looking for real-life, uncut, and unfiltered content. A trending social media app, BeReal ( Bereal.com ), has tapped into this trend champi...
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