Let's Get Social



In today’s social marketing universe, the landscape is always changing. However, the foundation of modern social media marketing always leans toward the delivery of content. As the social media landscape evolves, this means that the creators behind the content have to continue to push the boundaries when it comes to creating high-quality images and videos, if they want to remain at the forefront of their industry. But what makes users pause at an influencer’s, creator’s, or brand’s content, and eventually become engagers? Lucky you, I’ve rounded up five key social media content trends that will have your followers and prospective followers taking a double look.

1)     Unfiltered content – highlighting authenticity

a.      Contrived content is no longer the way to go! Engagers, especially Gen-Z, are looking for real-life, uncut, and unfiltered content. A trending social media app, BeReal (Bereal.com), has tapped into this trend championing real people to share what’s actually happening in that moment. Think snapchat meets Instagram, but without the filters.

2)     Existing in the Metaverse – tapping into a new emerging realm

a.      As mentioned earlier, the social media landscape is always changing! In this case, the Metaverse actually extends the landscape – offering a different way to engage with influencers, creators, and brands through AR.

3)     Short-form Videos – going in-depth

a.      When it comes to producing video creative the best approach is to keep it short. Videos produced and published under 8 seconds or less are more likely to move the viewer intro the next stage of the marketing funnel. Typically, the best home for short-form videos is on TikTok, IG, and Facebook. Twitter is a great way to post longer video links with redirects to YouTube.

4)     Building Human Connection – interacting in real-time with followers

a.      Engagers want real connections. Recently, IG live, FB live, and live-audio only platforms, such as Smalltalk (atsmalltalk.com), have benefited both creators and engagers. Live social platforms bridge the gap between discovery and connectivity; ultimately, creating humanization and loyalty.

5)    3D imaging and AR to enhance engagers experience

a.     “Is it B2B or B2C? For B2B, video has been hot for a while, but using 3D imaging and AR for e-commerce is coming into its own, giving customers more visibility into products and how they may fit in their own spaces.” - Megan Devine, d.trio marketing group

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