So Many Emails - How to Optimize?
The first thing that most people do before they get out of bed in the morning is reach for their phone and check their email. On average, people are spending about two and a half hours on email and receive over 100 emails per day. So, what does this mean for marketers and how can email marketing be strategically optimized to drive engagement? This week, we’ve listed a few ways to cut through the noise of email marketing competition. 1) A/B Testing a. A/B testing allows marketers to test certain variables for future email optimization and positive performance. Most popular A/B tests include variable such as subject line, content, and deployment times. For example, three emails with the same visual content could be tested for best subject line performance. Emails A (15% of opt-ins) and B (15% of opt-ins) would be split evenly with different subject lines. Email C (70% of opt-ins) would receive the subject line from the winner ...